Case Studies

Warby Parker: How a Startup Disrupted a Monopoly With a Better Customer Experience

The Industry Insight That Created the Opportunity Warby Parker was founded in 2010 by four Wharton MBA students — Neil Blumenthal, Andrew Hunt, David Gilboa,...

Slack: How a Failed Video Game Became the Workplace Communication Platform

The Pivot That Created a Billion-Dollar Company Slack was not built as a workplace communication platform. It was built by a team that was trying...

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